Digital Billboards

Transform Your Brand with a Digital Billboard

With over 45 years of experience in outdoor signage and marketing, Digital Signs & Marketing Inc understands the real goal: you’re not just investing in a sign or marketing campaign—you’re looking to attract more customers, elevate your brand image, and increase profits. When executed correctly, effective signage can significantly impact your bottom line.

The digital era has transformed the advertising landscape, and businesses are capitalizing on the benefits. Billboards—long recognized for their high visibility—are undergoing a modern evolution through digital technology. Digital billboards offer bright, dynamic displays that capture attention, enhance your brand presence, and engage potential customers like never before.

Studies consistently demonstrate the power of digital signage. According to the latest Arbitron Out-Of-Home Advertising Study, billboards are the most viewed out-of-home (OOH) media. Two-thirds of travelers see a billboard each month, and 40% view digital billboards specifically. Even more compelling, 80% of viewers actively focus on the messages displayed.

Owning a billboard is not only a marketing asset—it can also be a lucrative revenue source. For example, a simple five-second message charged at just one cent per exposure could generate $5,184 in a single four-week pay period—totaling over $67,000 annually for one side of a billboard. In major cities, billboard exposure can command up to 8.5 cents per view, transforming your investment into a powerful profit center.